Official state symbol Wisconsin State Colors Semi-official (no formal legislative designation; University of Wisconsin tradition broadly embraced statewide)

Wisconsin State Colors | Red White

Wisconsin State Colors | Red White

Official color palette of Wisconsin

State color reference

Artsiom Dusau Reviewed by Artsiom Dusau

State Colors of Wisconsin

The traditional state colors of Wisconsin are Red and White, originating from the University of Wisconsin-Madison and now the informal color tradition of the Badger State. Although Wisconsin has not formally designated official state colors by legislative statute, red and white are visible across state tourism materials, the Wisconsin state flag, and the branding of Wisconsin's most prominent industries and sports. The specifications below list HEX, RGB, CMYK, and Pantone values for Wisconsin color matching. This profile appears in the list of U.S. state colors.
Official colors
Red and White
Official since
Semi-official
Primary use
University of Wisconsin athletics and branding, Wisconsin state tourism identity, dairy industry branding

What Wisconsin Colors Represent

Cardinal Red — one of the most recognizable colors in Big Ten and NCAA athletics — representing the University of Wisconsin Badgers whose statewide cultural influence has made red and white synonymous with Wisconsin identity from Milwaukee to Madison to Green Bay

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