Wisconsin Colors | Badger Red and White
Official color palette of Wisconsin
State color reference
State Colors of Wisconsin
- Official colors
- Red and White
- Official since
- Unofficial statewide; official UW-Madison brand colors
- Primary use
- University of Wisconsin athletics and branding, Wisconsin state tourism identity, dairy industry branding, civic celebrations and commercial applications statewide
Color Specifications
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Cardinal Red
The red associated with the University of Wisconsin.
White
The white paired with Wisconsin's Cardinal Red.
What Wisconsin Colors Represent
Cardinal Red — one of the most recognizable colors in Big Ten and NCAA athletics — representing the University of Wisconsin Badgers whose statewide cultural influence has made red and white synonymous with Wisconsin identity from Milwaukee to Madison to Green Bay
Are Red and White Wisconsin's Official State Colors?
No Wisconsin law designates red and white as official state colors. The pair is a University of Wisconsin-Madison identity that is often extended informally to the state.
Wisconsin's official flag is primarily dark blue and contains a multicolor seal, so it does not support the claim that red and white are state flag colors.
What Is the Correct Badger Red?
UW-Madison publishes Badger Red as HEX #C5050C, RGB 197, 5, 12, CMYK 3, 100, 66, 12, and PMS 200 C. These are university brand specifications, not state-government color standards.
Quick Answers
What colors are associated with Wisconsin?
What is the Badger Red HEX code?
Is Wisconsin's state flag red and white?
Sources
Wisconsin State Symbols
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