Wisconsin State Colors | Red White
Official color palette of Wisconsin
State color reference
State Colors of Wisconsin
- Official colors
- Red and White
- Official since
- Semi-official
- Primary use
- University of Wisconsin athletics and branding, Wisconsin state tourism identity, dairy industry branding
What Wisconsin Colors Represent
Cardinal Red — one of the most recognizable colors in Big Ten and NCAA athletics — representing the University of Wisconsin Badgers whose statewide cultural influence has made red and white synonymous with Wisconsin identity from Milwaukee to Madison to Green Bay
Wisconsin State Symbols
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